Design | User Research
Interaction | Prototyping

User Research Summary

During my research I discovered people expressed frustrations ordering items from bakeries before they sold out, long waiting lines, and wishing they could order in advance before pickup or delivery options.

This research inspired me to create an application that allows users to save time by ordering in advance for pick up or delivery.

I usually start the design process with a storyboard big picture scenario sketch. This is the way I iterate through many design options quickly.

To begin the process of designing, it was important to interview people who indulge in baked goods to learn about their experience when ordering items.

I asked each person a series of questions which lead to my understanding of their frustrations and inspired me to create solutions.

Low Fidelity Prototype

Users expressed their frustrations with waiting in long lines and items sold out by the time they reached the counter.

Solution: Sign in app to reserve items for pickup or delivery in advance to save time. Also remembers items ordered in the past for quick ordering process.

High Fidelity Prototype

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Panorama Mural

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Corporate Event Promo with Motion Graphics